Is Microsoft marketing "Cortana" enough in the US?




Cortana is easily one of the best, if not the best feature on a Windows Phone, but you would be surprised to learn that not enough people know of her existence or what she is capable of (I don't mean in an Ultron kind of way).

After Cortana's introduction last year, Microsoft ran TV ads like these...







While these ads are witty, funny. What impression do they give to the viewers?
When you watch these, do you think oh, Cortana is better than Siri because she reminds you about stuff? Or do you think, theCortana is a Siri copycat?

While I think these ads are really smart and funny, I still think we need to see more practical commercials showing how Cortana integrates into your everyday life.

This latest ad from Microsoft Lumia UK that ran in the UK is a step closer to the practical use of Cortana...


There is still more to explore.
Remember when Siri came out and Apple ran a series (siris) of TV commercials showing celebrities using Siri in a very practical way...



The Siri commercials showed people holding their iPhones interacting with Siri, something you could immediately see yourself doing, very practical.

I'm writing this article because I work in Silicon Valley, and I was surprised to realize that a lot of tech savvy people don't even know about Cortana or what she is capable enough.
You would think by now the name should have stuck but that's not the case.
I think Microsoft can do a better job at promoting Cortana.

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