Microsoft has obviously taken a page out of Nokia's playbook. Since acquiring Nokia's mobile division. Microsoft has put out nothing but low end Lumia phones and it seems to be paying off.
Since last year 2014, there has been a steady rise in Lumia sales with last quarter of 2014 recording the largest yet at 10.5 million Lumia devices sold in that quarter.
While many Windows Phone fans are still demanding a flagship Lumia device, Microsoft is sitting pretty.
Microsoft will dominate that low end category for a while, they are indeed unrivaled in this market and here's why... Apple doesn't have low end phones and Android's low budget phones cannot be compared to Lumia device in that category.
But low budget phones are used predominantly in developing markets and 3rd world countries.
To break into the countries like the USA and countries in Europe where high end phones reign supreme, Microsoft will have to think of a whole new strategy to achieve this. For one, we will need more apps, not just any apps but apps that matter and also popular apps from the other platforms, though after the Windows 10 event and seeing whats in store, they look like they are on the right track.