One thing I have noticed this year is how aggressively Nokia and Microsoft have marketed their products (Windows Tablets and Lumia devices), you will them a Windows Surface Tablet or a Lumia phone is just about every TV Show or Music video.
Nokia's been able to snap up English sensation Ellie Goulding to shoot a Nokia Lumia 1020 TV ad, sorry I got that all mixed up, I meant the Lumia 1020 is featured in an Ellie Goulding's music video...
After watching the video, you can see how I could easily have mistaken it for a Nokia Lumia 1020 TV ad, rather than an actual music video.
There are very few music video where the theme is centered around a Lumia phone from start to finish; It features Ellie and her love driving through town and taking photos of their time together, photos shot with the Lumia 1020 of course.
If you are a fan of Ellie Goulding and have never heard of the Lumia 1020, I bet you would be googling what phone that was.