Ovi Maps... Nokia Maps>>> now HERE Maps!!

Nokia has just released updates to rebrand its location based apps on Lumia phones.
Nokia Maps, Nokia Drive+, Nokia City Lens and Nokia Transit have all been updated and rebranded to HERE Maps, HERE Drive+, HERE City Lens and HERE Transit.

I remember when Nokia location based services was launched, it was free and it was called OVI, but over the last few years now and we are seeing a 2nd re branding, OVI Maps was re branded to Nokia Maps (which seem perfectly simple and fine, I mean it had the word Nokia in it, so what else could you ask for, right?).
Now Nokia Maps is now re branded to HERE Maps, I am beginning to think maybe Nokia is trying to make its renowned location services an entity on its own.

Dear Nokia, please no more re-branding! piling up enough aliases already!
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