During its annual report to the Securities and Exchange Commission (SEC), Nokia had to give a "State of the Union" kind of speech as required by all publicly traded companies and boy was it depressing.
First off, they recorded a loss of €1.4b, compared to €1.3 last year.
Net sales amounted to €38.6b (€42.4b last year)
Though they sold 339.8m units of feature phones, it's a decline from 349.2m sold the previous year, the smartphone division got an even harder hit (as expected!), as it sold a mere 77.5m which is a steep 25% drop from last year's 103.6m.
Nokia states they anticipated these losses as they transition to WinPho7 and attributes these losses different factors from steep competition from rivals to waning interest in symbian platform (set to be terminated in 2016).
And it gets worse, if you read the report, which is available HERE, you just might get goosebumps, read starting from page 13 (Risk factors), you will see (what to me is) the first time Nokia has expressed concerns about windows Phones and the risks factors involved.
here are some excerpts:
Our success in the smartphone market depends on our ability to introduce and bring to market
quantities of attractive, competitively priced Nokia products with Windows Phone that are
positively differentiated from our competitors’ products, both outside and within the Windows
Phone ecosystem, and receive broad market acceptance.
- • Our strategy for Nokia products with Windows Phone may not enable us to achieve in a timely
manner the necessary scale, product breadth, geographical reach and localization to be
sufficiently competitive in the smartphone market.
• The Windows Phone platform is a more recent addition to the market focused on high-end
smartphones. While adoption is increasing and consumer awareness growing, it is still much
less widely used than the Android and iOS platforms. As with any new platform, we may not
succeed in developing it into a sufficiently attractive and competitive smartphone platform.
• The Windows Phone ecosystem may not attract developers who will contribute content and
applications, thus making our Nokia products with Windows Phone less appealing to
• The Microsoft Windows Phone platform may not support the hardware configurations required
to succeed in becoming a sufficiently price competitive platform and may limit our ability to
develop a price competitive smartphone portfolio of products.
• We may not be able to introduce a compelling portfolio of Nokia products with Windows
Phone that include new hardware and design innovations. Additionally, we may not be able to
introduce functionalities such as location-based services and entertainment or otherwise
customize our Nokia products with Windows Phone in order to positively differentiate our
products from competitors’ products, both outside and within the Windows Phone ecosystem.
• We may face delays in bringing our Nokia products with Windows Phone to various markets
due to, for instance, manufacturing difficulties, delays in software and/or hardware
development or product or sales package customization to accommodate various markets or
• We may face issues in selecting, engaging or securing support from leading operators and
retailers for the initial launches and sales ramp-up of our Nokia products with Windows Phone
due to, for instance, inadequate sales incentives, training of sales personnel, marketing
support and experience in generating interest for a new and relatively unfamiliar Windows
Phone platform in an otherwise highly competitive market. Delayed or non-optimal initial
launches and sales ramp-up could result in diminished support from leading operators and
retailers and low consumer interest for subsequent launches of our Nokia products with
Windows Phone and may also adversely affect our Nokia brand generally and sales of our
other Nokia mobile products.
• Consumers may not prefer the Windows Phone user experience, interface or software
You can read the full article HERE (the interesting bit starts from page 13), it's a long read (I'm still on page 27) though and honestly, reading it just makes me feel like Nokia's on a "road to perdition".
There's a part that talks about the possibility of Microsoft not living up to expectation and how it would be difficult for Nokia to bounce back from that.
|can 808 sustain symbian till Lumia can stand on its own?|
There's also talk on how they (Nokia) will have to sustain Symbian until the WinPho7 transition is complete, though I don't know how that's possible as Symbian sales reduced by almost half in the space of just one year. though the Nokia 808 could provide some boost (just like the N8 did).
All in all, I'm going to bed with my face like this -_-
There are so many risk factors involved, I now liken Nokia's situation to getting prescribed for anti-depressant pills and one of the side effects is suicidal thoughts (oh the irony).
In conclusion, I do think the future is bright, so bright it's blinding, as Nokia gave a loong list in its risk factors, what about the bright factors: let's factor in the introduction of Windows 8, WP8 Apollo and the ever appealing Nokia hardware, I guess we will have to see then!